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Uudecoded "Ariel Clarification"

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  • Uudecoded "Ariel Clarification"

    Dear Biomch-l subscribers:

    I am reposting Ariel's message as "plain ascii" for the benefit
    of those subscribers who do not have access to a uudecode

    Christoph Reinschmidt,
    Biomch-l co-moderator

    __________________________________________________ _____________
    Dear Biomch-L Colleague:
    Please accept my apologies for having to waste
    your time and mine with what should be unnecessary
    clarification of the record. However, I must respond to
    the latest information that was published on the List,
    especially since it was linked to my company unjustly.
    The first and most important point is that the
    company mentioned on the list which went bankrupt
    was not my company !!! ARIEL LIFE SYSTEM WAS
    Systems, unfortunately was a distributor for Ariel
    Dynamics, Inc. Let's consider the car industry for
    comparison. Ford Motor Company has many dealers
    but if one of their dealers goes out of business, this
    does not mean that Ford went out of business. Ariel
    Life Systems used my name since they distributed
    some of my products. They bought the items from
    Ariel Dynamics for a low wholesale price and then
    marked them up to a ridiculous retail amount before
    selling to the customer. Ariel Dynamics did not benefit
    from that price increase; we got only the agreed upon
    wholesale price. However, Ariel Dynamics had a
    contractual relationship with Ariel Life Systems for the
    purpose of marketing and selling our products.
    Furthermore, I was not an Officer of Ariel Life Systems
    and had no administrative duties, which was reported
    correctly in the San Diego Union article. Ariel
    Dynamics tried, unsuccessfully, to terminate the
    distributorship contract with Ariel Life Systems for
    several years. Finally the problem was resolved when
    Ariel Life Systems declared bankruptcy.
    With regards to my company, Ariel Dynamics,
    we are in great shape which can be verified by
    examining the report prepared by Dun&Bradstreet
    (D&B). D&B is probably the most well known, reliable
    source of information on American companies. In
    fact, I encourage anyone who is interested in buying
    any product from an American company to request a
    Dun&Bradstreet report on the company.
    Unfortunately, some of our competitors use the
    Dun&Bradstreet report on Ariel Life Systems to
    indicate a problem in Ariel Dynamics. This can only be
    construed as a deliberate attempt to mislead the public
    with lies, fabrications, and innuendoes. Business
    practices of this type are unfair to the customer and
    should raise questions concerning the lack of honestly
    and ethical behavior. If a company can lie about a
    competitor, what prevents them from deceiving people
    about their own products.
    The Dun&Bradstreet report on Ariel Dynamics,
    Inc. begins as follows:
    D&B Dun&Bradstreet Business Information Report
    DUNE: 01-878-9370 DATE PRINTED
    RATING 3A1
    STARTED 1968
    SALES F $30,144,324
    WORTH F $20,349,657
    EMPLOYS 27

    The report continues for an additional 5 pages.
    One thing to note is the rating, 3A1, which is the
    highest possible. This should not be a surprise since
    Ariel Dynamics owns approximately 29 patents and the
    royalties for various products such as Shoes, Tennis
    Rackets, Golf Clubs, Tennis Balls, and Exercise
    Equipment translates into millions of dollars a year.
    However, this is much more then the company's
    overhead which functions with a minimum of
    expenses. These royalties mean that we do not have
    to sell anything to remain in business. In fact, the
    Dun&Bradstreet report is very conservative. We have
    no debt, no liabilities, and are cash rich.
    The only reason we are involved in selling our
    systems is because I believe in my own inventions. I
    created the first motion analysis system as well as the
    first computerized exercise equipment. In addition, I
    had the first commercial company to use
    biomechanics as the main tool for analysis and
    research. I have no complaint about competition and,
    in fact, believe this is good for both companies and
    consumers since healthy rivalry simulates
    improvements -- the better mouse trap syndrome. I
    know that Ariel Dynamics was the first and has
    remained the leader in this technology. To maintain a
    leadership position, however, means constant efforts
    to improve the products. On the other hand, do not
    expect me to be an ordinary business man who is
    trying to hustle the unsuspecting customer merely to
    make a sale. I am a scientist as are many of you and a
    Professor on the staff of the University of California at
    Irvine in the Medical School. In addition, I am on the
    staff at NASA involved in various projects aimed at
    allowing man to fly to Mars. My goal in life is not to be
    successful in business but rather as a scientist
    involved in research and trying to develop better tools
    for better research.
    The question which initiated this response
    remains -- Is it logical and appropriate to evaluate the
    efficacy of a product and the strength or quality of the
    manufacturer by reading a newspaper article written
    about a completely separate business entity?
    I don't claim to be flawless and I'm sorry if I
    offend people. It is unfortunate that there are people
    whom I have never met but they hate me and
    participate in erroneous and misleading attacks
    against me, my products, and my company. If this
    correspondence is too commercial, then let's prevent
    the attacks that force people to defend themselves; it
    wastes everyone's time and effort.

    Gideon B. Ariel, Ph.D.