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Genovation seeks technical cooperation

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  • Genovation seeks technical cooperation

    Ladies and Gentlemen:

    The following announcement details our entry into a field in whic the
    biomechanics of the feet are very important. We seek your help in advancing
    our own technologies. Please see note at end of News Release:


    For Immediate Release Contact: Joseph Meshi
    9 February 1998 Executive Vice President

    Genovation Enters Footwear Business

    Irvine, CA - High-tech innovator Genovation Incorporated has announced the
    formation of a new division - Electronics for the Feet(tm) - to address the
    emerging needs of the footwear industry. "We perceive the footwear industry
    to be in the early stages of a monumental transformation from a
    "mass-production" to a "mass-customization" concept" says Joseph Meshi,
    Genovation's Executive Vice President. "We believe that Genovation is
    uniquely qualified to serve large segments of the evolving market," he

    Genovation envisions the footwear customer of the not-so-distant future to
    be able to order from any source, including retail shoe outlets, the
    Internet or television shopping channels, and be assured of a perfect fit.
    Under this scenario, the consumer's feet will be accurately pre-measured at
    a shoe store, a health-care provider, or at many other readily accessible
    locations. These measurements will be recorded with Genovation's automated,
    computer-based scanners. The image and measurement data of the feet will be
    analyzed, processed and managed by Genovation. The resulting design will be
    conveyed to footwear industry suppliers over the Internet, upon a purchase
    request by their customer. "Production of perfectly fitting footwear could
    begin within hours of an order, with subsequent delivery within days," says
    Leonard Genest, Genovation's President. "We believe that with proper
    automation, the consumer's cost of a custom-fitted product can be
    comparable to the mass-produced footwear products of today".

    Genest is not a stranger to innovation, having been awarded more than 75
    patents for inventions ranging from medical devices to computer security.
    "We believe that our expertise in computer input, imaging and
    communications will serve the footwear industry well," says Genest. "We
    plan to share our capabilities and participate with interested industry
    members, provide the instrumentation necessary for the realization of the
    mass-customization concept, and act as a facilitator and innovator".

    Genovation's staff is well rooted in the footwear industry. The
    family-owned company of Genovation's Operations Vice President Max
    Rahimzadeh was a shoe manufacturing and retail business that spanned Iran
    to Singapore. Board member Michael E. Dickerson's family produced custom
    "Dr. Locke" and standard shoes in Columbus, Ohio, and Medical Director
    Craig Lowe D.P.M., founded and managed two orthotics laboratories.

    The company plans to introduce its first Electronics for the Feet product
    this spring.

    Genovation is a profitable, self-funded private company whose principal
    business since its formation in 1989 has been the development, production
    and marketing of specialized computer input devices. The company is best
    known as the world's leading supplier of numeric keypads for notebook

    e-mail: Web: http:\\


    We have already developed a number of new technologies in the pressure
    plate area. At present we are working on artificial intelligence software
    to convert pressure reading to footwear manufacturing instructions.

    I will appreciate any input that anyone may have regarding this field.


    Joseph Meshi